Müller-Brockmann, Josef. "beethoven". 1955.
Josef Müller-Brockmann was a student of Ernst Keller as well as another influential figure in the Swiss design era. His work focused heavily on the grid system to achieve organized and orderly results. He ultimately took over Kellers's teaching position at the Kunstgewerbeschule where he worked to spread the ideology and principles behind the Swiss aesthetic beyond Europe.
He is highly regarded for his posters like the one above. He uses text, simple graphics, and photographs to create rhythmic compositions. He valued things like rhythm, harmony, and mathematical or geometric compositions in his work which is obvious in the above image. He believed that music was an abstract art and portrayed it through his various posters including this one.
When looking at this poster I see almost what seems to be a record with the text being the center. The lines, shape curvature, and balance between positive and negative space cause your eye to follow around the image while almost completing the image to create a full circle. The minimalistic approach to this piece works well to entice the viewer by making connections while also bringing attention to the main text in the middle. I personally gravitate towards this design and hope to implement its principles into my own work.
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