Example 1 Ernst Keller

Keller, Ernst. "Spitzen und Leinen- Stickereien aus den Sammlungen der Gewerbemuseen Winterthur und Zuerich". 1927.

The piece above was created by Ernst Keller, who was often referred to as the "Father of Swiss Design". He began with a teaching position in a school in Switzerland in 1918 where his teachings marked the beginning of the grid systems that Swiss Style became known for. Although his style would be changed over time into the present day International design style, his ideas of sans serif typefaces, asymmetrical design, and bold graphics held as an influential benchmark in design history. 

The image above is clear example of early Swiss design style from its asymmetrical layout, to it's clear uses of positive and negative space that help to direct the viewers eye to the bold red lettering. The simplicity of this design caught my attention right away. The layout of the black and white resembles that of a maze which helps to create movement through the image. This example is perfect for learning the main principles of Swiss design and will help aid in my own creations using this style.