Ernst Keller #1

 

Keller, Ernst. "Werkstatt Arbeiten der Bewerbeschule Zuerich". 1927.

For this week I've chosen to dig deeper into two of the most prominent designers in the Swiss style era. Ernst Keller was a leader in the forefront of the Swiss movement with his straightforward, easy to read designs, an important characteristic of the movement. 

The piece above does a great job in capturing the simplicity of the Swiss style with its bold sans serif typeface, with the text flush left. I picked this image because of the contrasting element of the bright red box that lays diagonally across the message in the background. I like this because it brings forward an element of information that is important or might be otherwise overlooked to the forefront.