I wanted to take a little bit of a different route with this piece and
talk about a few of the most influential men in typography and how they shaped
many of the sans serif typefaces we have today. Eduard Hoffmann and Max
Miedinger worked together to create what is now modern-day Helvetica. Throughout
1957 and 1958, the two men collaborated back and forth, fine-tuning each
character. Miedinger’s role in the process was decisive and many credit
him more than Hoffmann for the creation of Helvetica. Helveticas creation and development is one of the most important accomplishments of twentieth century graphic
arts. Helvetica is probably the most successful typeface in all of history.
The image above is a page out of Hoffmann’s notebook
where the typeface was created. Helvetica was originally named Neue Haas-Grotesk
but was changed in 1960 and translates to the word “Swiss”. Helvetica is a benchmark
in the history of typography as well as Swiss design.
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