Example 6 Emil Ruder

 

Emil. "Joan Miró." 1956.

Emil Ruder was a graphic designer as well as a typographer who helped Armin Hofmann form the Basel School of Design and establish the style of design known as Swiss Design. He believed in the importance of sans-serif typefaces, and clean and precise work. Similar to other artists of the movement he favored asymmetrical compositions, as well as negative space in compositions. His use of grids in design has influenced the development of web design on many levels.

This piece works well within the characteristics of Swiss design. By off centering the circles the composition becomes more interesting and you can clearly see Ruders value of negative space in this piece.