Armin
Hofmann. "Giselle, Basler Freilichtspiele". 1959.
Hofmann is another influential person
of Swiss design. Many believed his work and teachings to be unorthodox, but he
continued to focus on the different elements of graphic design, specifically
the principles of Swiss design.
In this piece we see multiple characteristics of Swiss design
including photography, minimalism, typography, and layout. Part of the Swiss
style is the use photography over illustrations which
Hofmann clearly utilizes in this piece with the photo of the
ballerina as a focal point. Other characteristics used are layout and sans
serif fonts. His use of an asymmetric layout where the
text alignment is flush left is a prominent characteristic
of Swiss style. The overall composition of this piece falls under the
minimalistic style choices where we are clearly directed where to look given
its lack of colors and use of positive and negative space.
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